Perfecting the ‘Unboxing Experience’

NATHAN CALVERT Nov 21, 2017 Ecommerce

Postal packaging is just cardboard boxes with stamps and an address on, right? Australian internet retailers everywhere are missing a trick by not putting more effort into what is their final customer touch point, their last chance to impress… Perfecting your customers' unboxing experience needs to be high on your agenda. By now you’ll all be tired of hearing that…

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Jewellery Packaging: Is your internet packaging providing an invaluable unboxing experience?

Aug 18, 2016 Ecommerce

How do you replicate the customer experience of buying a quality item in the jewellers, to an online purchase? You assume that the customer will order time and time again just due to the reputation of your quality product. Why then do people commonly use the following to package and mail out their e-commerce jewellery? Bubble mailers Bubble lined kraft…

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Shipping boxed toys? Twistwrap: The cost effective alternative to voidfill!

Jun 22, 2016 Ecommerce, Packaging Geekery

Are you looking for cost effective packaging? You are probably like countless other retailers that are unsure of the options available when shipping boxed toys, while spending huge amounts per year in ‘over packaging’. In the article “How to ship boxed toys”, they suggest collecting tape, bubble wrap, boxes and scissors. Although they quite rightly suggest putting the items to…

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Vape: A market destined for mail-order shipping…

Feb 10, 2016 Ecommerce

When ECigs (electronic cigarettes) and the 'Vape' phenomenon (vapour inhalation technology) appeared some years ago, smoking was in a steady decline.  The tobacco corporations were suffering, and smoking was becoming a 'pariah' activity in most social circles.  Ecigs and Vaping changed all of that.  With explosive growth to around £6bn globally at the end of 2015, the industry has taken…

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Don’t forget the customers ‘Unboxing Experience’

Sep 22, 2015 Ecommerce

With the Christmas peak period, and the key shopping days of Black Friday and Cyber Monday fast approaching, you’re going to need every trick in the book to make sure your e-commerce operation gets found first, engages best, and generally wins the internet. By now you’ll all be tired of hearing that ‘Content is King’, so I’ll only say it…

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Black Friday & Cyber Monday – Do they live up to the hype?

Sep 3, 2015 Ecommerce

We’re going to have to face it… Black Friday & Cyber Monday are both here to stay, at least until the next big shopping trend comes along. Things have rapidly moved along now since Amazon introduced the idea from the U.S. several years ago, with both the complexity and awareness of the ‘hot deal’ events increasing hugely amongst shoppers. The…

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