Mothers Day – Statistics nicely packaged!

Feb 22, 2016 Packaging Geekery

Mothers Day is a big revenue earner on the internet. If you’re in the business of selling gifts, cosmetics, fashion and fashion accessories, cards, flowers, experience days, meals out and much more, then you should probably be paying attention!  According to the Telegraph & VoucherCodesPro, our dear Mums are three times as valuable to internet retailers as our poor old Dads are. (This author agrees lest I be gently but firmly beaten on the head with a loaf of bread…) The average spend being around £30, it seems that mothers day presents of choice are flowers, chocolate, alcohol, beauty treatments or as 39% of gents will probably agree, just a card. In contrast, Dads generally get a DVD, alcohol, a gift voucher, or chocolate. Is this karmic justice for all of those forgotten anniversaries? Let’s not digress – more stats for you dear reader:

According to MiniCabster….

1) Over 1/3 of Brits said that their mum was the most inspirational person in their life. (Cue warm fuzzy feeling…)

2) 1/2 of Brits believe that they’re turning into their mums… (She’s great, but I really hope not.)

3) …and that this occurs when they utter the most-voted mum phrase, “What did your last slave die of?!” (Cringe.)

4) 91% of mums said that they would prefer an iPad over flowers. (This is why our mailbox range, and our breezebox range are in demand this year!)

5) 81% are likely to look for a discount or a voucher on Mother’s Day! (Remember, great offers do not benefit from sub-standard postal packaging…)

6) The average spend on a present for mum is £27.37 (Expensive enough to need protecting with good packaging in the mail.)

7) 1/5 of mums received no gifts for Mother’s Day last year – sort it out, guys! (Guilty your honour.)

8) There are around 30 million cards sent for mothers around Mothering Sunday. (Our envelope range can protect them properly.)

9) Half of us will send our mum a Facebook message instead of a card. (Don’t mothers deserve better?)

10) The world’s most prolific mother was the Russian Mrs. Vassilyev, who had 69 children in 27 pregnancies. She had no single births, but multiple sets of twins, triplets and quadruplets. And it seems 67 of those kids survived past infancy!

Remember, a nice present for Mum on Mothers Day is a great way to say “I love you and I’m thankful for you.”  Sending a smashed, damaged, stolen, late or charge-upon-delivery present because of bad / cheap packaging is a great way for a customer to say “I want a refund, a replacement product and a huge apology!” Mums deserve better – don’t be cheap or lazy when it comes to packaging your customers orders destined for proud mothers everywhere. Use packaging that will make Mum proud and shed a tear at how thoughtful and generous her children are.

You’ve been warned! (As have typical sons like me everywhere, apparently.)

About Deborah Lill