Jewellery Packaging: Is your internet packaging providing an invaluable unboxing experience?

Aug 18, 2016 Ecommerce

How do you replicate the customer experience of buying a quality item in the jewellers, to an online purchase? You assume that the customer will order time and time again just due to the reputation of your quality product. Why then do people commonly use the following to package and mail out their e-commerce jewellery? Bubble mailers Bubble lined kraft…

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Shipping boxed toys? Twistwrap: The cost effective alternative to voidfill!

Jun 22, 2016 Ecommerce, Packaging Geekery

Are you looking for cost effective packaging? You are probably like countless other retailers that are unsure of the options available when shipping boxed toys, while spending huge amounts per year in ‘over packaging’. In the article “How to ship boxed toys”, they suggest collecting tape, bubble wrap, boxes and scissors. Although they quite rightly suggest putting the items to…

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Summer Clothes Packaging: It’s only clothing, polythene mailbags will do right?

Jun 10, 2016 Packaging Geekery

It’s that time of year again! The sunshine is beginning to put in an appearance, the layers are coming off…but wait…your customers need to update their wardrobe! They quickly turn to your online fashion store and begin purchasing their summer wears. You package their order up into polythene mailbags (your standard choice of clothes packaging) and off it goes! Online…

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E-books vs printed books: Why you should always judge a book by its book wrap…

May 16, 2016 Packaging Geekery

Have you ever considered the reasoning behind why your customer might purchase a printed book or an e-book? Purchasing an e-book over a printed book has many advantages, as discussed in ‘Success Consciousness’: Speed of delivery (you literally don’t need to leave the house) You do not require storage for your growing collection. You can buy them at any time…

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Comic Book Packaging: How to get it right and how to get it wrong…

May 3, 2016 Packaging Geekery

Suggestions online of how to package comics and graphic novels commonly involve one, or in some cases all of the methods below: “Bagging and Boarding”. A method used to initially protect the raw comic book and further store it once it has been read. Measuring and cutting cardboard to create makeshift comic book mailers Stuffing with newspaper Bubble mailers Oodles of…

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Shipping books? Here’s your Ultimate Book Packaging Guide.

Mar 3, 2016 Packaging Geekery

You've all seen it. That book trader that has a good old whinge on the forums about unreasonable customers leaving them negative feedback or demanding a refund because the book they've bought hasn't arrived via the mail in pristine condition. That trader is clueless as to why their website, eBay or Amazon account is littered with poor feedback, and why…

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Mothers Day – Statistics nicely packaged!

Feb 22, 2016 Packaging Geekery

Mothers Day is a big revenue earner on the internet. If you're in the business of selling gifts, cosmetics, fashion and fashion accessories, cards, flowers, experience days, meals out and much more, then you should probably be paying attention!  According to the Telegraph & VoucherCodesPro, our dear Mums are three times as valuable to internet retailers as our poor old…

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Vape: A market destined for mail-order shipping…

Feb 10, 2016 Ecommerce

When ECigs (electronic cigarettes) and the 'Vape' phenomenon (vapour inhalation technology) appeared some years ago, smoking was in a steady decline.  The tobacco corporations were suffering, and smoking was becoming a 'pariah' activity in most social circles.  Ecigs and Vaping changed all of that.  With explosive growth to around £6bn globally at the end of 2015, the industry has taken…

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How to be packaging and mailing CDs or DVD’s safely.

Jan 14, 2016 Shipping Mad

Old wives tales, urban myths, some conspiracy theories, and guides to packaging and mailing CDs and DVD's safely, share a large element of fantastical thinking.  With most packaging or mailing guides for CD's and DVD's, people have helpfully shared their experiences of making the process a whole lot less painful for THEM.  The problem is, that often many pieces of…

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Shipping vinyl records, and why you’re probably doing it wrong.

Jan 7, 2016 Shipping Mad

Shipping vinyl records through the mail sounds like a harrowing experience.  With more and more delivery drivers seemingly preoccupied with maximising their 'kicking distance' record for parcels, and increasing pressure on parcel companies to increase how many parcels they pile in each van per trip, it's no surprise that vinyl packaging issues are a hot topic on the net. Let's…

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Don’t forget the customers ‘Unboxing Experience’

Sep 22, 2015 Ecommerce

With the Christmas peak period, and the key shopping days of Black Friday and Cyber Monday fast approaching, you’re going to need every trick in the book to make sure your e-commerce operation gets found first, engages best, and generally wins the internet. By now you’ll all be tired of hearing that ‘Content is King’, so I’ll only say it…

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Cost Vs Quality: The case against soft-bag delivery packaging…

Sep 22, 2015 Packaging Geekery

In 2014, Jiffy-style bags became 50 years old. That’s quite an achievement for a product design that revolutionised delivery packaging back in the 1960’s. Like other forms of soft packaging, these bags relied on the premise that products could be insulated from damage during delivery and transit by ‘cushioning’ the item against impact and interference. Logic will tell you that…

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